Music streaming platforms such as Spotify and Apple Music have completely changed how people listen to music nowadays. By paying very affordable prices, people can access music very easily. However, while these platforms may provide benefits for some artists, up-and-coming artists are being left behind because they only focus on big names and creating profits.
Because of COVID-19, musicians have not been able to tour or perform live in many countries, which contributes to a large part of their income. In a YouTube interview, up-and-coming Texas artist Mobey mentioned that "The majority of my income comes from playing live shows. Usually that means around 50%-70% of what we expect to make in a year". With these factors, small artists are finding it increasingly difficult to make it in the industry due to the lack of investment (投资) into new talent.
Small artists on Spotify and Apple Music can expect to make little to nothing. An artist on Spotify can expect to earn an average of $0.003 per stream or around $3 per 1, 000 streams for one of their songs. On Apple Music, artists can expect to make a little more with an average of $0.01 per stream, or around $10 with 1, 000 streams. Even if they could hit around 1,000 streams, they have to pay music distribution (分发) platforms needed for their music to be shown on the streaming platforms such as DistroKid, whose cheapest plan is $20.
A new artist would find it very difficult to promote their music outside of their social media accounts which may not even have a large amount of followers. They probably cannot get large amounts of streams on their music since it is not being promoted due to the lack of exposure (宣传) they have on social media.
With the takeover of music streaming platforms, many artists are finding it increasingly difficult to make a sustainable (可持续的) living from their love for music. A simple way these platforms can enable new artists to keep making music is to increase their payouts per stream for their music. Hopefully the music streaming industry will make similar changes to improve the situation of their artists.