The popularity of ancient towns in the south of the Yangtze River, such as Zhouzhuang and Wuzhen, has aroused a nationwide trend in the construction of ancient towns. Lin Peng, the director of China's Institute of Ancient Cities and Cultural Studies, pointed that there are more than 2,800 developed or developing ancient towns in our country, is definitely the highest number globally.
In ancient towns, immersive（沉浸式） experience being mentioned here is historical and cultural characteristics—the "ancient" of ancient towns. Apart from visible "special buildings", characteristics also include invisible "culture". Tourists in ancient towns want to see the living （condition） of local people, feel the vitality of town life, try characteristic local snacks （influence） by geography and folk customs, and understand how long history （shape） local culture. Out of modern fast-paced work and life, tourists want to awaken their inner softness with a slow-moving ancient town.
Touring ancient towns is for recreation, relaxation, and pleasure, if all the ancient towns in different places are the same and cannot find their own （unique）, then ancient town tourism will （eventual） decline. Let every ancient town become a unique historical imprint（印记）, so that tourists can find their "poetry and distance" while （wander） through the ancient towns. This is the soul that ancient towns need to regain.
