Li Jing, 29, currently serves as the director assistant to the village secretary of Maotianping Village Committee in Cuijiaba, a town in Hubei province. Li is a native of this village and was one of the first from her community to achieve higher education. She studied hotel management and tourism. After graduation, she started a career in the hotel industry in Wuhan. However, she made a decision last year to return to her village. She wants to be an essential part of her hometown's development, realizing her own personal value.
When Li returned to her hometown, she received unconditional support from her family, despite some villagers' questioning her decision. She resolved to prove herself through determination and action.
Her job involves extensive communication with the villagers, with over half of her workload about promoting potato production, the main business of the village. Li and the villagers regularly hold meetings in the village square, where they share insights on potato planting techniques, sales channels, market trends, and more. These gatherings provide her with opportunities to equip the villagers with planting tools and offer a window for them to voice their concerns and experiences.
In her spare time, Li remains closely connected with the villagers through regular conversations. She admits that it demands a considerable investment of time and energy, but it's all worthwhile.
Li has very fond memories of an incident from last year when one villager had a poor potato crop. Although her potatoes were unimpressive in terms of size and quality, she held faith in Li and worked tirelessly and enthusiastically. Li never forgets the smiles on the villagers' faces at harvest time, which is the ultimate reward for her.
In the near future, Li hopes to continue helping her fellow villagers raise their potato production and increase their income. Her long-term vision is to promote urban-rural integration（整合）.
