Certain brands and products can be easily recognized at a glance by people worldwide. Just mentioning the words golden arches（拱门）brings to mind burgers and fries from McDonald's. With such universal popularity, many people are confused as to why these large and famous companies do so much advertising and have such large advertising budgets.
Most business owners who are just starting to understand how vital advertising is to their growth. Putting in the time and money to market your company can help it grow over time. Continuing to advertise after achieving success helps businesses maintain a positive image with the public. It can also help attract new customers as demographics （客户群体） change as time passes. Furthermore, advertising helps to inform your customers of updates to old products and introduce new ones. However, the ultimate goal of advertising for both big and small companies is to earn more income and maximize profits.
ls it better to stick to traditional forms of media, like newspapers and television, or embrace（接纳）new forms of online advertising on social media sites? While many new smaller companies tend to focus their limited budgets on social media and internet marketing, it is usually better for larger, well-established companies to do both. For example, over 95% of homes receive television signals, while only around 75% of the population has access to the internet. Also, older, wealthier people are more likely to notice television advertising than online advertising. While the focus of advertising might change over time, companies must certainly continue to use it to grow.
A. Is advertising necessary? B. After all, shouldn't their global success speak for itself? C. This same principle holds true for older successful brands. D. Therefore, television advertising gives companies access to more people. E. Another major question companies must find the answer to is how to advertise. F. The money invested in these advertisements could be used for more worthwhile businesses. G. Almost everyone is familiar with the red labeling of Coca-Cola or the symbolic flower logo of Huawei. |
