When customers first walk into a restaurant, what's the first thing they usually see?
They likely notice pictures of the food hung all over the restaurant walls. Especially if customers are (hunger), there is no doubt that sales will increase with attractive food pictures on display(展示). But what is the psychology(心理) behind it?
A large part of our feeling of hunger first comes from our eyes. Many studies have proved that we are scientifically more drawn to something looks appetizing(引起食欲的) rather than smells appetizing.
this science in mind, it is essential to create and display attractive images of your food products. Putting images of the food right on the menu is the best way (get) your customers to order it. These images could (show) right next to the description on self-ordering machine so customers will know exactly what they
(order) and what it looks like. Another (effect) way to market these food images is on social media. Now more than ever, customers are active on social media, posting pictures of your dishes is ideal.
People eat with all senses, but your restaurant will be more successful by taking psychology into account and (focus) on sight.
