Nowadays, moviegoers are no longer content with merely watching the show on screen, and eager to step into the scenes and experience the daily lives of characters. A popular movie or TV drama has the power to make a city famous and generate a tourism boom.
Qingdao in Shandong
A famous film during last year's Spring Festival was The Wandering EartII. Interestingly,90 percent of the film was actually shot in Qingdao. For sci-fi fans or film enthusiasts, visiting Qingdao to explore the movie's filming locations has become a popular trend. During the Spring Festival the city recorded more than 3.75 million trips.
Dali in Yunnan
With the premiere(首映) of the TV drama Meet Yourself earlier last year, the Dali Bai Autonomous prefecture emerged as a highly sought-after tourism destination. The scenery and relaxing pace of life described in the drama lead to a tourism boom in Dali. During the Spring Festival, Yunnan province received the second most tourists in the nation with tourism revenue of 38.4 billion yuan, ranking top.
Ningbo Museum in Zhejiang
With the broadcast of the TV drama Three-Body Problem, Ningbo Museum has gained significant attention. Its regional cultural features, traditional architectural elements, and modern techniques serve as a vessel for history and culture. Following the TV show's release, visitor numbers soared to 50,000 during the Spring Festival, marking a remarkable 220 percent year-on-year increase.