Historically, CEOs were mainly seen as the managers of their companies. Today's CEOs, however, are increasingly recognized as essential players on the world stage.
It's a phenomenon called CEO statesmanship. This is a function not only of CEOs'economic power, but also of their role in influencing a wide range of people. How can they maximize their impact?
First, a CEO should be prepared to speak out on critical issues. The great fame of CEOs requires them to be informed and thoughtful. More than ever, they are expected to share their views, to engage in national conversations and to contribute to social progress. Saying nothing and avoiding the spot-light may feel safer, but a CEO who stands for nothing is dispensable(可有可无的).
A CEO shouldn't make a statement about every news headline. Leaders who express their opinions on every topic will find that they are expected to respond to issues out of their depths. This invites missteps and the loss of authority. Knowing when to speak and when to stay silent is important. Only by focusing on what lies in their depths, interests and values can they make a meaningful contribution.
Finally, a CEO should act as a catalyst(催化剂) for change. Stakeholders can see the difference between lip service and sincere efforts. When a CEO decides to make a statement on a matter of public concern, it must be backed by concrete actions. For example, if they are keen on green development, they can take measures to reduce theirfirms'carbon footprint.
By speaking out on critical issues, leading with purpose, and acting as catalysts for change, CEOs can help lead society towards a better future.
A. Actions speak louder than words.
B. But how should CEOs take on this role?
C. As leaders, CEOs should lead with purpose.
D. With great power comes great responsibility.
E. CEO statesmanship will matter more than ever.
F. But should CEOs be given so many privileges and responsibilities?
G. They have the power to influence public policy, and even the course of global events.
