With Jay Chou's song playing, a beautiful sky-blue Ru porcelain (汝瓷 )appears on the screen. This video with over 34,000 likes is one of many creations by Li Tinghuai, a master of Ru porcelain. He has shared over 600 videos on TikTok since 2019, attracting 143,000 followers. TikTok helps open up new markets for Li's products. More importantly, it has also spread Ru porcelain culture to the world.
Besides Li, artisans from all over China are sharing videos of their craftsmanship on TikTok, like shadow puppet plays and oil paper umbrellas.
In today's digital world, TikTok has become a powerful tool for spreading traditional Chinese crafts. This popular app has given artisans a big stage to show their special skills and crafts. What's more, viewers can communicate with the craftsmen and ask questions. This provides a great chance for artisans to introduce young people to the history and techniques behind their crafts. Many young people are discovering the beauty and value of these ancient arts through TikTok.
TikTok has also made it easier for artisans to connect with possible buyers and markets. By sharing videos of their production process (过程), finished products, and even behind stories, these craftsmen are attracting more attention and interest from people home and abroad(国外). As a result, these traditional products sell better and become more well-known.
Finally, TikTok has become a bridge between the past and the future, connecting artisans with a larger audience of interest in the world.
①By showing the beautiful products.
②By giving advice on sharing videos.
③By telling the story about their skill learning.
④By showing the process of producing the crafts.