When you want to buy a pair of running shoes, will you choose Nike or Li- Ning? It's a choice between local and foreign brands. According to a recent survey, Chinese people generally prefer buying local brands over foreign brands. They are drawn by the low price, good quality and creative design.
Some Chinese brands have risen in recent years. They have even started to win some fans abroad. A worldwide survey by a research group showed that 71 percent of customers said Chinese brands were important to them.
Chinese brands like Huawei, Xiaomi，DJI, Feiyue, Li-Ning, Shein and Huaxizi have all become more popular overseas. For example, Huawei is the world's second-biggest mobile phone company, Timereported. Shein, a"fast fashion" brand, saw its operating income*(收入) reach more than 10 billion dollars last year, a 100-percent increase over 2023, according to Global Times. It has grown at this rate for eight years in a row. European customers say so many years of continuous increase is unbelievable. The brand is affordable, fashionable and of high quality.
In the future,Chinese brands will continue to develop. "Thanks to the bigger market, improved technology and better producing, this is the best period for the development of local brands." Yan Qiang,a partner with Beijing-based Hejun Consulting，told Global Times.
①provide low prices ②offer after-sale services ③own good qualities ④have creative designs
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