Micro-dramas are short web series which usually last only a few minutes or even no longer than 60 seconds. They have been gathering 1 in recent years mostly through online platforms like WeChat mini-programs. 2 the brevity of these mini-dramas, viewers don't have to waste much energy and time, consequently leading to a pleasurable viewing experience. Their easy 3 allows people to enjoy the content anywhere they like, from public transportation to elevators.
Mini-dramas have won hearts of younger audiences due to their 4 storytelling and surprising plot developments, which make them perfectly 5 young people's busy lives. According to several 6 of mini-dramas, a key reason behind the popularity of their shows is that people who experience stress in real life may find a kind of 7 release in the conflicts in these stories, such as successfully taking revenge by gaining superpower or having great wealth.
These producers also 8 that about 90 percent of the mini-dramas in the market are 9 from web novels, which are rich in plot twists and conflicts to get readers 10 .
Mini-dramas' success can be 11 to the growing habit of watching short videos in China. Data shows that more than 1 billion Chinese online users spent an average of 2.5 hours daily watching short video content in 2022.
12 , mini-dramas are not problem-free; quite a few of them include violence, emotional manipulation and other 13 content in the hope of obtaining higher 14 and viewership. As of March 2024, over 36,000 "vulgar and harmful" mini-dramas were 15 from online platforms and the National Radio and Television Administration claimed to enhance the monitoring of the creation and distribution of mini-drams in the future.
