Want to know what is coming soon to a cinema near you? Probably not a 1.5-hour-long movie, as in the old days. On October 20th comes Killers of the Flower Moon. At nearly three and a half hours, its length is nearly double that of the average film last year. Even movie fans struggle to concentrate for that long and some viewers even nod off. Afterwards there is a mad dash for the toilets. When does watching a film become such a slog?
The Economist analyzed over 100, 700 feature films released internationally since the 1930s, the start of Hollywood's golden age, using data from IMDb, a movie database. The average length of productions rose by around 24%, from one hour and 21 minutes in the 1930s to one hour and 47 minutes in 2022. For the ten most-popular titles, the average length grew to around two and a half hours in 2022, nearly 50% higher than in the 1930s.
One driver of this trend is that studios want to squeeze the most out of their costly intellectual property (知识产权), but they are competing with streaming platforms for eyeballs. The hope is that a spectacular, drawn-out "event" movie will draw audiences away from the small screen and into cinemas. This approach has often paid off: Avengers: Endgame Marvel's three-hour superhero masterpieces, was the highest-grossing (票房最高的) film in 2019. Last year long movies series made up most of the highest-grossing films in America.
Another explanation for longer films has to do with directors' growing influence. Who would dare tell the likes of Mr. Nolan to cut out his masterpieces? Moreover, streaming platforms, which do not have to worry as much about the length because viewers can pause whenever they like, may attract big names by promising them sufficient fund and creative freedom. Netflix funded and released three-hour The Irishman in 2019, a film that would have benefited from a decisive editor, Irish or otherwise.
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