The ongoing Huazhao Festival, or Flower Festival, at Yuyuan Garden in Shanghai is offering visitors unique experience of traditional Chinese culture.
Celebrated for over 2,000 years, the festival (hold) in the second month of the lunar calendar in memory of the birthday of the flower goddess. According to ancient (belief),the flower goddess controls human reproduction, and it has become custom to celebrate her birthday to invite prosperity.
Despite (region) differences in celebrating, the Huazhao Festival usually shares a number of features: hanfu, traditional Chinese clothes, flower appreciation and traditional culture.
Running through April 27, the festival at Yuyuan Garden features colorful decorations (base) on flowers and flower fairies. A series of activities is also taking place (help)visitors enjoy in a traditional Chinese culture atmosphere, (include) light shows, performances, markets, parades and interactive events.
According to the festival's organizers, interest traditional culture has been growing among young people in recent years. Products and activities featuring traditional elements combined with modern designs are called the "new Chinese style", are becoming (increase) popular. Through special events like the Huazhao celebrations, the organizers aim to promote traditional culture and boost spending at the same time.