A new study examined scientists' peer reviews, or researchers' official statements on others' work, across multiple AI-related conferences. At one such conference, those peer reviews used the word "meticulous" — a buzzword often associated with generative A.I., like ChatGPT — almost 3,400 percent more than the previous year. Other major conferences showed similar patterns. In other words, many researchers were handing, at least, parts of their peer review over to A.I.
What's going on in science is a slice of a much bigger problem. Any viral post on social media now almost certainly includes A.I.-generated elements. There are synthetic videos for children on YouTube, like music videos about parrots where the birds have eyes within eyes, singing in an unnatural voice. The narratives make no sense, and characters appear and disappear randomly.
As a neuroscientist, this worries me. Isn't it possible that human culture contains within it cognitive micronutrients — things like reasonable sentences, narrations and character continuity — that developing brains need? Einstein supposedly said: "If you want your children to be intelligent, read them fairy tales. If you want them to be very intelligent, read them more fairy tales." But what happens when a child is consuming mostly A.I.-generated waste? We find ourselves in the middle of a vast developmental experiment.
A.I.'s cultural pollution is driven by a desire to fill the Internet's appetite for content as cheaply as possible, which in turn pollutes our culture. And despite public appeals to act against it, A.I. companies are dragging their feet because it goes against the industry's bottom line to have detectable products, which they fear might weaken the model's performance, although there is no current evidence.
To deal with this general refusal to act, we need a Clean Internet Act. Perhaps the simplest solution would be to force built-in watermarking to A.I. generated outputs, like patterns not easily removable. Just as the 20th century required action to protect the shared environment, the 21st century is going to require actions to protect a different but equally critical resource: our shared human culture.
