Not only is second-hand shopping good for the planet and your wallet, but new research finds that the more conscious(关注的) of style you are, the more likely you are to shop for second-hand clothes.
It is often assumed that those who shop for second-hand clothes do so to save money or reduce their impact on the environment. In fact, according to the research. style-consciousness is a bigger predictor of second-hand shopping than frugality or eco-consciousness.
Style-consciousness is very different from fashion-consciousness. Fashion is all about the "new" , and is constantly evolving. Style, on the other hand, is about expressing long-term individual identity.
Fashion shoppers are used to a continuous supply of new trends and fast fashion products. Fast fashion works quickly to replicate ( 复制) an ever-moving stream of fashion trends, generating large volumes of low-quality clothes. The impact of fast fashion on the environment is significant and well-documented. Globally ,the fast fashion industry creates 92 million tons of waste per year. Less than 15 percent of clothes are recycled or reused.
A style-conscious person expresses themselves through their clothes. These shoppers want second-hand clothes that show their personal style and values. They look for authentic and original pieces and avoid mainstream trends and fast fashion. They buy clothes that are timeless, well-made and all ow them to express their individual identity.
Going against the fast fashion trend, growing numbers of people are shopping for second-hand clothing. And the number of second-hand stores is also increasing. The research suggests much of this growth is due to shoppers considering themselves to be style-conscious.
We hope with increasing numbers of second-hand stores, markets and online platforms selling a range of quality, pre-loved clothes at different price points for different budgets—coupled with the growing acceptance of second-hand shopping—shoppers will consider buying second-hand more often. Not only are you helping the planet, you are also likely to be doing it with style.