A player recently bought himself a two-meter-long golden cudgel (金箍棒) after playing the video game Black Myth: Wukong. It is similar in every de tail to the magic stick from the game.
The stick is now a popular product on Taobao and Tmall. On these platforms, other products co-branded with the game are also selling well.
Black Myth is China's first AAA video game. Since it came out on August 20, it has taken the gaming world by storm. It sold 10 million copies within the first three days. This makes it one of the fastest-selling video games.
Beyond that, the game has had a "Black Myth" effect across several industries. Sales of home video game consoles (游戏机) have increased greatly from last year. Other gaming-related goods like laptops, keyboards, mice and headphones have all seen big increases in sales.
Moreover, its success has led to a travel boom in parts of China. Many scenes in the game are from real places. Players want to follow their hero and visit the same places. As a result, several sites have reported increased tourist activity. Some have even seen ticket sales three times higher than before. For example, the Yuhuang Temple in Shanxi Province, has become one of the most popular tourist destinations in China. Large number s of visitors go there to see its famous coloured sculptures (彩塑) from the Jin, Yuan and Ming dynasties.
