McDonald's China changed its business name,and consumers aren't lovin' it. Chinese media reported Wednesday evening that McDonald's Chinese business changed its company's name from Maidanglao, a loose transliteration of the English name, to Jingongmen, or Golden Arches, on Oct. 12.
the fast food chain promised its fans on its Weibo microblog that stores in China will still bear the old namenew name was immediately laughed at by net users for sounding unsophisticated (不复杂的).
Picking a Chinese name can be difficult for foreign brands.US home-sharing company Airbnb earlier this year chose 'Aibiying' or 'welcome each other with love' for its Chinese operations, but the name was(bad)received for being difficult to pronounce. Last month, NBA team Dallas Mavericks askedfans to come up with a new Chinese name because the current xiaoniu is a mistranslation, (mean) 'little cows.'
McDonald's opened its first restaurant in China in 1990,and the brand, closely(associate) with a Western lifestyle, took off. Long lines formed whenever a new location opened. in recent years the fast food chain(struggle) to maintain its growth trend in China as more prosperous, health-conscious consumers seek alternative dining (option).
Around this period, there was discussion for a new logo for McDonald's, and design consultant Louis Cheskin convinced the company to maintain its branding with the arches.
