Chinese tech giant Tencent Holdings Ltd, the largest global gaming provider and the operator of QQ, an instant messaging software service, has launched a series of scientific exploration events aimed at encouraging young people to explore the outside world, instead of being continuously absorbed online.
“QQ has been in the market for 18 years, but it is not aging, and its application has become younger and trendier. We hope that more young Chinese can use the app to connect with different people and views worldwide. We never worry about losing game players. Instead, we hope that players can actually go out to learn more,” said Li Dan, general manager of marketing department of the social network group at Tencent.
China's gaming market netted (净赚) sales revenues of 218.96 billion yuan ( $33.75 billion) in 2017, jumping 23.1 percent year-on-year. Meanwhile, the number of mobile gain players in China reached 462 million, adding 10 percent over the last year. According to Tencent the number of active users of QQ, who are 21 years old or younger, has been increasing, and they tend to use the app for a longer time.
Starting May 22 of last year, QQ organized free trips for young people to Galapagos, Namibia, Spain and the Antarctic, but it didn't reveal the specific amount it contributed to those trips. During each trip, it selected three to four participants from those who uploaded videos and made specific travel plans online. The finalists stand out with their clear video statements and their enthusiasm about going on adventures.
“Tencent's approach appears to be contradictory with its own interests. But, in fact, this is consistent with the company's long-term growth strategy and will promote its business by establishing a good social image,” said Neil Wang, president of consulting firm Frost & Sullivan in China.
