We often just use our sense of sight, touch, smell, and taste to eat food. But what about our sense of hearing? Does sound also affect our dining experience?
A new report answers, “yes, it does.”
That answer comes from researchers at Brigham Young University and Colorado State University in the United States. They found that hearing is important in the eating experience.
Hearing is often called “the forgotten food sense”, says Ryan Elder. Elder is an assistant professor of marketing at Brigham Young University's Marriott School of Management. He says that if people notice the sound the food makes as they eat it, they might eat less. On the other hand, watching loud television or listening to loud music while eating can hide such noises. And this could lead to overeating.
For the study, the researchers wanted to test whether the sounds of eating—chewing, chomping and crunching—had any effect on how much a person ate. During the experiments, the test subjects wore headphones and listened to noise at either a high or low audio level. Then researchers gave them a crunchy snack: pretzels. The study found that subjects who listened to the higher volume noise ate more pretzels than those with the low audio levels.
Elder says that when hiding I heard sounds of eating, like when you watch television or listen to loud music while eating, we take away the sense of hearing. And this may cause you to eat more than you would normally. The researchers are calling this, the “crunch effect”.
The researchers admit that the effects may not seem like much at one meal. But over a week, a month or a year, all that food can really add up.
