Years ago, the American writer Kurt Vonnegut often said there was one story that would always make a million dollars: Cinderella.
Cinderella made more like $ 70 million in ticket sales when it opened last weekend. But the movie got a mixed reaction. David Rooney of The Hollywood Reporter praised the movie and said, “Anyone will find something to enjoy in it.” Steven Rea of The Philadelphia Inquirer called the movie “a winning re-do”. Richard Corliss of Time magazine wrote that “Disney finally got Cinderella right. ” Other people were not as happy with the movie. Sara Stewart of the New York Post wrote, “This Cinderella is all dressed up with nowhere very interesting to go.”
Although different people think differently towards the movie, what is clear, however, is the movie's business success. It is not only popular in the theaters but also in sales. And Disney has widened its usual market for Cinderella products.
There are products connected to the Disney movie targeted (面向) not only at little girls, but women, too. For example, the famous shoe designer Jimmy Choo worked with Disney to create Cinderella's shoes”. You can buy them for about $ 5,000. At that price, you would not want to lose one at the party, even if that is the way you get your prince (王子).
The make-up (化妆品) company MAC quickly sold all its products connected to Cinderella. HSN is a popular website selling clothing and objects for the home. The marketer is now also selling Cinderella products.
So, is there anything left for the children, those people we think of as the traditional audience (观众) for the age-old tale? Yes, you can find toys and other children's products at the American store JCPenney. Of course, you can also visit a Disney store.
