Four Secrets to Steve Jobs' Success
How is it that a college dropout, who was once kicked out of his own company, became one of the world's foremost innovators?
Carmine Gallo lists the four ways Jobs managed to succeed in the face of discouraging circumstances.
Do what you love, no matter what it happens to be.
This is what Jobs told Stanford University graduates in a speech in 2005, Gallo says the famous talk show host Rachael Ray agrees with this advice. Rachael Ray does what she loves. She did that because she loved cooking.
Say no to 1000 things.
Simplifying his business was the key to Jobs' success, Gallo says. In 1997, when Jobs returned to Apple, Apple was close to bankruptcy（破产）. He took 300 products and condensed them to 10 within a two-year period.
In his latter years, he decided he would wear the same dress every day so that he didn't have to think about it.
Kick-start（启动）your brain by doing something new.
Doing new things helped Jobs, in the words of Apple's own slogan, “Think differently.”
The inspiration for the Apple Store came from the Four Seasons Hotel. That's why when you walk into an Apple Store, you will not find a cashier. Walk to the back of the store and there's a bar. It doesn't serve alcohol, but it collects advice.
“For Jobs, it wasn't just about selling 29 million iPads this summer but entertaining the customer at the same time,” Gallo says. “Whether you run a multi-billion dollar tech company or a pizza restaurant, innovation means creating a new experience for your customers,” Jobs says.
A. Do what you are curious about.
B. Create fresh experiences.
C. Instead, you'll find a doorkeeper.
D. Carmine Gallo says that you can do the same.
E. She was giving cooking lessons at Macy's for free.
F. Simplicity also extends to Jobs' personal life.
G. Jobs explained that iPad was not just a phone but a lifestyle.
