Several days ago Spanish fashion brand Zara sparked a fierce debate after releasing its latest campaign featuring a Chinese model with freckles (雀斑). Actually, there are some different beauty standards between the East and the West.
In East Asia, freckles might be considered a "destructive weakness" for celebrities, especially actors or singers. Although normal people don't care that much, subconsciously they might prefer a "clean" face. Generally speaking, freckles are more likely to appear if people are out in the sun frequently, and most East Asian women avoid the sun as best they can.
Having freckles, instead, is a trademark for unconventional beauty in the Western world, and some call freckles "angel kisses". For most westerners, having freckles is no longer just something you have to live with; instead, it is something to be desired. After all, not everyone is lucky enough to have freckles.
When it comes to eye shapes, it seems Western and Chinese beauty standards don't see eye-to-eye. Many Chinese think girls with big eyes are the most beautiful. If their eyes have a double-fold eyelid, that is considered perfect. However, most foreigners seem to prefer Chinese girls with slanted (斜的) and narrow eyes and eyebrows. Chinese known model Lyv Yan is often considered the country's most beautiful by foreigners, while quite a few Chinese people think her appearance doesn't fit with traditional beauty standards.
Young, girly feature or hot and mature feature? Zhao Liying from China, AragakiYui from Japan and Lim Yoon-A from South Korea enjoy high popularity in Asia, as they boast bright faces with warm smiles, which win them lots of male fans. The three young celebrities represent Asia's beauty standards: women with cute, girly features. Most women in Asia try their best to stay young accordingly. Unlike Chinese girls, Western girls think a more mature look shows independence and uniqueness. The superhero Wonder Woman is an ideal type for most.
As ties continue to grow between China and the West, it is unavoidable that these beauty standards develop. But one thing's for sure-no matter how you look, you are who you are, and that should be satisfaction enough.