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  • 1. (2023高一下·东莞期中)  阅读理解

    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been doing more to follow in his footsteps.

    One practice involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to attract customers' senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also manage to get high rewards. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $ 10 million houses.

    In today's world, from the placement of food to the design of houses, businesses are always exploring new and creative ways to influence customers. By doing so, businesses continue to shape our buying habits and influence our purchasing decisions.

    1. (1) Why do stores usually display fruits and vegetables in the first section? 
      A . To save customers' time. B . To show they are of high quality. C . To help sell junk food. D . To sell them at discount prices.
    2. (2) According to Paragraph 3, which of the following encourages customers to buy?
      A . Opening the bread store early in the morning. B . Displaying British wines next to French ones. C . Filling the store with the smell of fresh bread. D . Inviting some customers to play French music.
    3. (3) What is the California builder's story intended to prove?
      A . An ocean view is much to the customers' taste. B . The more costly the house is, the better it sells. C . A good first impression on customers increases sales. D . The house structure is a key factor customers consider.
    4. (4) What is the main purpose of the passage?
      A . To show dishonest business practices. B . To introduce the growth of businesses. C . To report studies on customer behavior. D . To explain how businesses increase sales.

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