Walking around the city, you will see girls wearing hanfu on the subway or people wearing T-shirts with characters in the streets. A new trend （潮流） is getting popular in China. It's guochao. Guochao adds traditional culture into products （产品），and it shows the rise of China's native fashion （本土时尚）.
Guochao got people's attention in 2018. Before that, the market was controlled by foreign companies （公司）. To win the market share, many Chinese brands （品牌） followed the footsteps of these western brands. In 2018, Chinese sportswear brand Li-Ning made changes to the situation. It introduced its Wu Dao collection to the world. The collection not only looked fashionable, but also included elements （元素） of traditional Chinese culture. It quickly caught people's attention at home and abroad.
Later, many Chinese brands started to add Chinese culture into their products. Even the film and music industries （行业） tried their best to create Chinese styles. We want our products to be the ones that young people would like to share", they said.
These brands got what they wanted. Young people started to convert their attention from Western culture to guochao. They accepted it with pleasure. Now they wear traditional clothes and play Chinese music. Some of them are working together to spread Chinese culture to people around the world.
At the same time, people of different ages start to choose products "made in China". According to a study, 68% Chinese people like Chinese brands better.
No matter how guochao develops, there is one thing that won't change- people's confidence （自信） in our country's development and culture is growing.
