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  • 1. (2018·黑龙江模拟) 阅读理解

        Alibaba opened China's version of Amazon's cashier-less store, “Tao Cafe” at its second annual Taobao Maker Festival taking place from 8—12 July, and then showed it to the public. By scanning a QR code(二维码)on Taobao app at the entrance of the store« consumers are tracked with cameras for facial recognition. After going through the checkout doors, customers will automatically make a purchase through their smartphones without needing to head to a register and be able to leave the store with what they buy in hand.

        The company, putting its efforts in Artificial Intelligence and data technologies, caused some ripples(波动)among offline retailers (零售商). But if you think the e-commerce giant plans to get a slice of the physical-store pie, then you might get it wrong: “It's not about Alibaba wanting to open more cafes, we are not in the restaurant business.” it's about digitalizing the footprints of the visitors to an offline store, '' said Chris Tung, chief marketing officer of Alibaba Group.

        He said, for example, in the online world, Alibaba can always personalize every web page based on users interest and preference thanks to big data, “When you open our app, every moment is different.” But on the other hand, “offline is becoming not so exciting anymore”, because many physical stores are always found to be very similar with no variation.

        Tung said offline retailers could improve by adopting online data competence to link the identity of the customers» and optimize(优化)their in-store shopping experience. So in this sense, after physical stores have an understanding of what their customers need online, then they can allocate the products in the physical offline store accordingly. He further explained the pop-up Tao Cafe is one of the ways to present this “new retail” idea and opens up people's thinking and calls for more partnership.

    1. (1) What is the first paragraph mainly about?
      A . The buying process in Tao Cafe. B . The payment method of Tao Cafe. C . The meaning of the Taobao Maker Festival. D . The advantage of the Taobao Maker Festival.
    2. (2) Offline retailers worries that Alibaba will        .
      A . control the market of production B . collect consumers's data in shopping C . compete to gain physical stores' shares D . develop its technology of Artificial Intelligence
    3. (3) What is probably Tung's opinion on cashier-less stores?
      A . They appear to be less exciting. B . They are to replace the offline stores. C . They help to inspire the upgrades of retail. D . They arrange their products in a random way.
    4. (4) What is the main idea of the passage?
      A . Cashier-less payment competes with physical stores. B . The application has become an instant hit. C . Alibaba celebrates Taobao Maker Festival. D . Tao Cafe is to revolutionize the offline retail.

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